Legal

Privacy Policy

Last updated: February 10, 2026

HUME (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have when you visit humeformula.com or join our email list.

1. Information We Collect

Information you provide

We currently collect limited personal information, including:

  • Email address (when you join our waitlist or subscribe to updates)

You may also contact us directly, in which case we may receive the information you choose to share.

Information collected automatically

When you visit our website, we may collect limited technical information such as:

  • IP address
  • Browser type
  • Device type
  • Pages visited and time spent

This information is used in aggregate to understand site performance and improve usability. We do not use it to identify you personally.

2. How We Use Your Information

We use your information only for purposes consistent with how it was collected, including to:

  • Send launch updates, system guidance, and relevant announcements
  • Respond to inquiries or requests
  • Improve the performance and clarity of our website
  • Maintain security and prevent misuse

We do not use your information for behavioral profiling, cross-site tracking, or unrelated marketing.

3. Email Communications

If you join our waitlist or subscribe:

  • You may receive emails related to HUME’s launch, product availability, and system information
  • You can unsubscribe at any time using the link included in every email

We do not require subscription to access general information on our site.

4. How We Share Information

We do not sell, rent, or trade your personal information.

We may share information with trusted service providers who help us operate our website and email communications (such as email delivery or analytics tools). These providers are permitted to use your information only to perform services on our behalf and are required to protect it.

We may also disclose information if required to do so by law or to protect our rights.

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law.

If you unsubscribe from our emails, your information will be removed from active mailing lists.

6. Your Rights and Choices

Depending on your location, you may have the right to:

  • Request access to the personal information we hold about you
  • Request correction or deletion of your information
  • Opt out of email communications at any time

To make a request, contact us using the information below.

7. Cookies and Analytics

We may use cookies or similar technologies to support basic site functionality and understand aggregated usage patterns.

You can control or disable cookies through your browser settings.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices or content of those sites.

9. Children’s Privacy

HUME is not intended for individuals under the age of 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, you can contact us at: